SEO Guidance Part 4 – Create original, relevant and interesting content

abstract-256603_1280The purpose of Google is to provide its users with search results that are relevant and useful.

The best thing you can do for your site is to create useful content for your customers.

If you can provide content that is relevant and useful to your users’ searches, it is more likely to get found, get shared through social media and get a higher Google ranking.

You can create original content in many different forms, and you should be using as many different formats that you can, but only if they are relevant.
Blog Posts – integrate a blog into your site for posting media, articles, videos – anything that is relevant or interesting for your customers and your business.
Photography – Use original photographs throughout your site and post your images on Instagram, Pinterest, Flickr or Photobucket
Video – use video to make tutorials, describe your products, highlight your processes, tell your story. Share your videos on You Tube, Facebook and Vimeo.

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